Tips to better serve the business traveler

September 17, 2014

Tips to better serve the business traveler

Business travelers today have far different wants and needs than those in days past. Not only do they represent the fastest growing segment in travel spending but, despite the tumultuous economic playground in which they came to adulthood, this group likes to spend. That can only mean good things for your business. Here are some tips to help you better serve the modern business traveler:

  • Know your customer. We mean really know your customer. Understanding how business travelers are working while on the road is vital to keep up with the changes. Are they using video chat to hold meetings? Are they conducting business in their room, in a business center, the lobby? Be in the know or risk losing a significant portion of guests.
  • Go mobile. Your guests are mobile, so doesn’t it make sense that your venue should be mobile, too? Most hotels already offer online booking, but the easier and more accessible your venue is, the more likely you are to fill rooms. Take a cue from Choice Hotels, for example. The company last year launched a process that allows customers to book a room in three simple taps of a smartphone.
  • WiFi, WiFi, WiFi. You’ve heard it time and time again, the people want WiFi of the free variety. A recent survey proved what we’ve been hearing for ages – free WiFi is the number one factor influencing a business traveler’s choice in hotel.  Considering the staggering amount of time the modern working person needs internet connectivity, it just makes sense.
  • A business center. This is a must-have. Even if travelers prefer to work from their room, most will still rely on a business center for one reason or another – whether that be to use a printer, make copies, or, in the case of a personal computer crisis, hop onto one of the hotel’s desktop machines. Every top rated business hotel has one, so you should, too. Remember, it’s all about convenience, and a business center provides easy access for guests in need.

What successes have you had with evolving to suit the modern business traveler? Tell us in the comments!

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