Guest satisfaction is the ultimate goal of any hotel, and satisfied guests lead to positive reviews, increased customer loyalty, and continued success as a brand. Luckily, there are some simple ways to ensure your guests have the best stay – and that your business grows.
1. Be tech savvy
The first step to having happy guests is investing in a well-designed and mobile-friendly website. Guests’ experiences with your website will shape their opinion of your brand, so creating a platform that makes it easy to book rooms and includes the answers to all of their questions will foster a positive relationship for a positive stay. Also consider including a place where customers can leave feedback or opt in to receive a newsletter – all features guests will appreciate.
2. Foster satisfaction through food
The way to many people’s hearts is through food, so having unique and accessible culinary options are sure to score points. If budget allows, consider including complimentary breakfast every morning. Choose selections from a local bakery, regional cheeses, and locally sourced produce. Supporting local businesses is a great way to show guests you care – and it’s also a great way to make guests feel immersed in local culture.
3. Promote events and local activities
While it’s important to make guests feel at home in your guest rooms, travelers are also looking for things to do and memories to make. Keep brochures for local businesses, family friendly activities, and unique places for a night out easily accessible in the lobby or with a concierge. By promoting the area around your property, you invite travelers to choose you as their home away from home.
4. Pamper and personalize
It’s the little things that make a difference in any hotel experience, for large chain hotels as well as independent properties. Creating a simple and seamless process of booking, check-in and check-out, and housekeeping requests will ensure guests are never frustrated. Don’t be afraid to spend a little extra on items like premium mattresses, plush towels, and exclusive amenities to make guests feel pampered.
By adding extra touches and going above and beyond with your service, you’ll ensure guests will want to come back – and share their love of your property with future guests.
