Curating, and the luxury experience

April 5, 2016

You have no doubt noticed that the term “curate” has carved its place in the lexicon of the luxury world. Considering all that curating can encompass today – from designing an entire property to organizing extravagant adventures – it’s no wonder the word has found a comfortable home in this growing market.

Taking a broad perspective, curating in luxury is the strategic and creative process of understanding your audience and fashioning a truly distinct and ever-evolving end-to-end experience. Grasping the three primary aspects of this far-reaching practice can help properties refine their own approach.

Distinguish your property from the outset

When you think about it, the act of curating actually begins with the guest. With vivid profiles of the finest hotels in the world just a click away, guests are able to pinpoint a property that suits their desires. Recognizing this reality, it’s important that luxury hotels continually assess the strength of their online presence.

Of course, guests can also enhance their experience well in advance of their travels. For this reason, most luxury hotels recognize the need to improve their online platform with offerings and opportunities that stretch well beyond their property. After all, luxury is about pampering guests and delivering on the unexpected.

Deliver an experience that tantalizes and transforms

Taking a lagniappe approach – delivering on that special something extra – is paramount to giving guests an extraordinary experience. For example, partner with a local cultural institution to provide an exclusive treat or prepare a unique adventure that celebrates the landscape. And, always, make sure your staff is ready to act on impulses and inspiration.

The truth is, luxury means different things to different people. A staff that embodies the personality of a property should have the dexterity to both recognize and smoothly adapt to diverse guest expectations.

Dress your property with products that impress

Indeed, the staff is instrumental in setting the tone and style of a luxury hotel. Yet, we know the foundation of an unforgettable luxury experience revolves around its architecture and décor – as well as the high-end hospitality products that define its care and comfort.

Plush Frette robes. Invigorating amenities from Christian Lacroix. Beautifully soft Sferra sheets. Rich but requisite items like these add extravagance and exhilaration to the fine details of a guest stay. It is these items that experientially speak to the guests a luxury property hopes to attract.

This aspect of luxury curating is what inspired American Hotel Register Company to launch The Gallery. By introducing an evolving collection of high-end items and world-class brands to the marketplace, The Gallery directly acknowledges and addresses the art of creating and sustaining a distinct luxury experience.

In fact, customers of The Gallery are matched with a personal Luxury Concierge with the skill and experience to shepherd their property through each important stage.

At its core, the art of curating is about understanding your guests and anticipating both their needs and desires. By being thoughtful and thorough, the finest hotels do more than live up to expectations; they continually expand the possibilities of luxury.

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The Gallery by American Hotel is a curated collection of luxurious linens, bathrobes, bath amenities, guest room accessories, electronics and more. More than an elegant showcase, The Gallery offers luxury customers a personalized approach to product development, sourcing and selection. To learn more about The Gallery, visit americanhotel.com/thegallery or call 844.292.2510.

Take the plunge with pool towels that stay in service longer

March 30, 2016
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If you work at or manage a property with a swimming pool, you know it’s important to plan ahead for high season and give your guests a simply swimming experience.

Beyond the “heavy lifting” of cleaning and maintenance, however, one of the extras guests most appreciate is the availability of nice, soft towels at poolside. If your property doesn’t currently provide them, consider doing so, if for no other reason than it’s a nice thing to do for your guests (of course, from a business standpoint, the use of pool towels can extend the life of your in-room towels as well). If your property already provides pool towels as an amenity, now is the time to take a look at your current inventory for fading and wear, and refresh your stock.

Whatever your situation, it pays to check out soft and ultra-durable Fibertone™ Pool Towels from 1888 Mills®. Fibertone towels are designed to last longer than the average pool towel and stay looking great year after year. The patented Fibertone color process produces vibrant color that will not fade in the sun, will not bleed or transfer onto other surfaces (including your expensive white linens), and is completely bleach-safe.

The Fibertone color process

The talented 1888 Mills craftsmen start with long-wearing polyester, which is solution dyed and extruded, then ring-spun with cotton fibers to produce a hearty blend of consistent color. The vibrant shades remain stable item after item, batch after batch, and year after year. The use of polyester also increases the towels’ durability, makes them virtually lint-free and allows faster drying when compared to all-cotton towels.

Weaving a Better World® with 1888 Mills

From humble beginnings, 1888 Mills has grown to be an industry leader in home and commercial textile manufacturing and a valued supplier partner to American Hotel Register Company. They strive to remember this country’s deep heritage of textile manufacturing while continuously searching for new ways to drive future innovation and global collaboration.

Dive into savings

To learn more about this innovative line or place an order, visit us online at americanhotel.com.

Order before April 17, 2016, and you’ll save 35% off Fibertone pool towels.

Global Hospitality Expo showcases products and innovation

February 17, 2016

You know the heartbeat of hospitality is customer service. Trends come and go, but repeat business is driven by the baseline of a hotel’s cleanliness, attention to detail and going above and beyond. Although authentic customer service remains de rigeur, innovation keeps the industry fresh – after all, an evolving industry is a profitable industry.

Expo-nential momentum

Reflecting this philosophy, American Hotel hosted its annual Global Hospitality Expo in late January. The one-of-a-kind industry event – branded with a “Seize the Momentum” theme – brought more than 900 leaders together to listen, learn, interact and discover.

The five-day event was once again capped with a festive awards dinner honoring the achievements of our suppliers and associates, but the big takeaways were found in its daily agenda of activities. Customers, suppliers and American Hotel associates explored innovative products, attended inspirational breakout and hot topics sessions and celebrated the launch of The Gallery, a curated luxury collection that strengthens American Hotel’s commitment to this growing market.

Momentum was at the center of the event’s topics and presentations. In fact, one hot topic speaker, Rohit Bhargava, outlined ways non-obvious momentum is curated rather than spotted. A Georgetown University marketing professor and bestselling author of Non-Obvious: How to Think Different, Curate Ideas & Predict the Future, Rohit enthusiastically explained how anyone can identify trends and leverage where a market is heading.

“Everyday Stardom” is one trend useful in the hospitality industry. According to Rohit, the growth of personalization leads more hotel guests to higher expectations. They want to be part of an unforgettable experience where they are stars of the show. As he put it, everyone wants to be recognized, noticed and celebrated.

Simply irresistible

Another Expo speaker, bestselling author Jeremy Gutsche, promoted the ingredients of a great guest experience when he encouraged his audience to be irresistible in business.

An award-winning innovation expert and the CEO of Trend Hunter, a popular trends and innovation Web site, Gutsche’s keynote address also illuminated the ways trends occur and opportunities arise. For example, Facebook’s founding opened the door to a social media industry of Facebook cohorts and competitors. And, of course, social media and related technology have already begun to reshape the hospitality experience.

Looking beyond hotels, consider the way Disney has put technology to work with its MagicBand and MyMagic+ initiative. The waterproof wristband is a theme park ticket, mobile payment device and room key – the visitor data it collects allows characters to address guests by name and helps staff manage traffic flow.

At our 2016 Expo, the full week of activities trumpeted the belief that this year’s momentum is all about keeping an eye on the future and seizing new opportunities. What bold plan will you put into action in 2016?

Banish bedbugs with Live Free powered by KiltronX™

January 11, 2016
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Biting hotel owners’ wallets

It’s no surprise to anyone in the hospitality industry that bedbugs are a huge concern. Since travelers today often choose their accommodations online, they are heavily influenced by fellow travelers’ reviews. Online reviews can harm a hotel’s business and reputation if even the slightest hint of a bedbug infestation exists. Signs of bedbugs are more likely than other common hotel issues (odors, unclean bathrooms, dirty sheets) to prompt guests to leave a property.

A recent survey found that even a single mention of bedbugs on travel and social media sites drops the value of a hotel room by an average of almost $30/night.

Prevention

While bedbugs are challenging to eliminate, they’re easy to avoid – if you know how and use the right products. You may think cleanliness affects whether bedbugs will infiltrate your property. In fact, cleanliness is not the issue. Bedbugs hide in miniscule crevices and because they usually come out after dark, are harder to detect. To solve the problem once and for all, American Hotel recommends Live Free powered by KiltronX™ bedbug barrier system. This proven system actively kills bedbugs, protects the entire room (not just the mattress), prevents future infestations, and its organic solution is safe for guests.

Peace of mind

There’s no doubt bedbugs are a pain in more ways than one. Treating a minor infestation is inconvenient, but far less costly than treating the same problem after it spreads. The Live Free system, powered by KiltronX, is designed to protect an entire property, not just a room or two. The active compound that kills bedbugs was developed based on organic farming pest control technology. This green compound is in the system’s mattress covers, cushion liners, box spring wraps and all other kit components.

Sweet dreams

As the single-source solution for your property, American Hotel invites you to save up to 20% on KiltronX products through January 31.

We bid you good night, and, whatever you do, don’t let the bedbugs bite!

Eliminate odor at the source

October 7, 2015
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In hospitality, you know that presenting a clean and comfortable property is an everyday pursuit. In high-use areas, odors can quickly become a problem when not properly addressed. Cover-ups that simply mask the scent are not the solution. What’s an attentive staffer to do?

In many cases, the answer is to turn to a brand you know and trust. With Febreze® odor eliminators, from P&G, unpleasant smells are gone for good. Its proprietary cleaning system goes to the source of odors and eliminates rather than disguises them.

When you keep it handy, Febreze Ready to Use spray couldn’t be any easier to use. You spray directly on a fabric until it is slightly damp. As it dries, odors disappear.

When something stinky gets in the way, you can also reach for Febreze Air Effects. Using patented technology, Febreze Air Effects as well as Febreze Fabric Refreshers lock onto odors and eliminate them. With Febreze Air Effects, you can kick odors out and invite freshness in. From pet and bathroom smells to stubborn smoke or lingering food aromas, a simple spray sweeps odors away.

Take a look at all of your Febreze options, including a variety of fresh scents and sizes, at americanhotel.com

Unlocking keyless entry

September 14, 2015
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Everywhere we turn, technology influences our lives. The hospitality industry is no exception.

Chances are you’ve already stayed at a hotel using keyless entry technology, which is beginning to alter how travelers check in to hotels and enter their guest rooms.

Here’s how it works: Once you reserve a room, the hotel’s system looks for you to arrive via your location-enabled smartphone. Upon arrival, instead of waiting in line at the front desk, you receive a room number and code enabling the phone to unlock the room’s door. Voilà: Hold the code up to the door lock, and sensors securely detect and verify the phone using technology such as Bluetooth®.

ROI opportunities

Digital tools offer a high return on investment (ROI) potential through increased brand loyalty and revenue from push notifications. According to Chip Rosales, Marketing Lead for y!kes, another reason for hotels to make the switch is a customer engagement boost. By allowing guests to check in through their mobile devices, hotels can seamlessly communicate with them. For instance, they can transmit messages asking guests about their room preferences or send information about discounts or events at the property.

Open to change

Major brands such as Starwood Hotels will retrofit 30,000 doors at 150 hotels worldwide by the end of the year. Hilton expects to offer keyless entry at all Conrad Hotels, Hilton, Waldorf Astoria and Canopy U.S. properties, expanding to 11 brands globally in 2016. And Kaba recently announced a partnership with OpenKey to develop and implement a full-property mobile access system, now live at a major Ashford property.

Striking a balance

One downside of keyless is the high up-front cost of retrofitting a large number of rooms (approximately $150 per door, from changing locks to replacing doors), especially at a franchise property, where upgrade costs are the individual owner’s responsibility. This is offset by the unlimited potential of interacting with guests through a mobile app. Another keyless concern is privacy and security, which involves rigorous testing of encryption technology.

Going beyond keyless

Of course, this isn’t the only technology making waves in hospitality. Take the ButlerPad, for example. This new cloud-hosted concierge application offers reputable locally curated activities and real-time customer service to guests. Accessible from a mobile device or computer, and integrated with the guest’s end-to-end travel experience, ButlerPad amplifies the guest experience. Slated to be the next Wi-Fi, many top hotels are expected to roll out the virtual concierge within the next five years.

 

Rest easy and save with eco-friendly linens

August 4, 2015
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Every hotel’s director of housekeeping knows how important linens are to meeting guest expectations. Today, it’s also increasingly meaningful that properties demonstrate a sustainable approach to business. How do you manage this delicate two-step?

Well, the fashion-forward professionals at WestPoint Hospitality have delivered a solution with Martex® Ultra Touch microfiber linens. While touting an unrivaled softness that promises comfort every guest desires, WestPoint emphasizes the cost advantages that come with the environmentally responsible makeup of these sheets.

Take microfiber, for example. Did you know these microfiber sheets dry 30% faster than cotton, saving your property energy, labor and money? So, the Ultra Touch experience goes hand-in-hand with its advantages: superior wrinkle and stain resistance, minimal shrinkage and vibrant whiteness.

Here’s an added advantage. As a one-stop source for your linen needs, American Hotel invites you to save up to 10% on these remarkable linens through August 23. In fact, Ultra Touch microfiber linens are part of our eco-friendly Living Green collection.

Take action today, and promote your sustainability in the most comfortable way.

More to choose from with Hamilton Beach®

July 22, 2015
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When you think Hamilton Beach, its full assortment of high-quality irons and coffeemakers likely comes first to mind. Think again, because this trusted American brand has recently added to its portfolio.

With additions to its line of hair dryers and clock radios, Hamilton Beach gives you a complete selection across product categories so you can find the best fit for your guests. Its new clock radio option is a small footprint model that’s big on modern features. Its new full-size and mid-size hair dryers round out a selection that delivers on ease and durability.

More variety, at competitive pricing, means more value for you and your property. Explore the complete Hamilton Beach collection {inks to Hamilton Beach landing page}, and choose the items that meet guest expectations.

Go discreet and efficient Rubbermaid’s Executive Series™ carts deliver

July 13, 2015
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Collapsible X-Cart engineered for versatility

Do you want to give your property a smarter image? One way to improve its look is by upgrading to the Executive Series Quick Carts and X-Carts from Rubbermaid Commercial Products®. The stylish Executive Series is specifically designed to blend into your environment with quiet sophistication to ensure a positive impression

Quick Cart…the industry’s most durable cart solution

Supporting your premium guest experience, Quick Cart empowers staff to maintain areas discreetly and efficiently. It keeps the cleaning process hidden from view of guests and allows staff to easily move throughout the property. Featuring lightweight and compact, yet durable construction, the Quick Cart delivers a flexible solution, which can be customized for the unique needs of your property.

Quick Cart features include…

  • Double-stitched ballistic nylon treated with Teflon® fabric protector
  • Aluminum telescoping handle
  • Robust ball-bearing wheels designed for quiet operation
  • Removable Teflon-treated liner for easy cleaning

Depend on the Collapsible X-Cart for efficient performance without compromising image. These easy-to-maneuver basket trucks efficiently transport a wide variety of materials and then conveniently collapse for efficient storage. This best-in-class product features unmatched durability with industry-leading weight-load capacities to increase worker productivity.

Collapsible X-Cart features include…

  • Robust stainless steel, powder-coated frame
  • Supports loads up to 220 lbs.
  • Cart collapses to just 4-1/2″ W for easy storage
  • Easy-clean detachable bag
  • Premium, quiet casters

To learn more about this innovative line or place an order, visit us online at americanhotel.com/Rubbermaid.

Source: rubbermaidcommercial.com