Whether you love it or hate it, there’s no denying that social media is here to stay. In the social world in which we now live, it’s important that your venue find its home on the Internet. More than that, it’s important that your hotel knows how to get that social audience interested and engaged.
So, let’s look at the start of summer as the start of your new social presence. After all, this summer promises to be a prosperous season. Check out the five social tips below and begin to spruce up your summer social plan.
Community Management is Key
Your venue’s social pages aren’t just a place to plunk photos and information anymore. These days, hordes of past and potential customers take to social sites to read reviews, get a “sneak peak” at the venue, ask questions and share their experiences.
It’s important that a representative of your venue is always on to respond in a timely manner – whether that’s with information or, more importantly, in sticky situations – to help quell a disgruntled patron.
If your venue doesn’t already have a blog, now is the time. Get writing about things happening on the property, interesting events, shining a spotlight on an employee, anything really! You don’t have to produce a lot – maybe just a post or two per month – but once you start your blog, you want to keep it fresh so that followers will keep wanting to come back!
Break Out the Video Camera
Video is the new “it” content variety on many social networking sites. As it continues to gain momentum, you should be considering how your venue can hop on the bandwagon. Consider posting videos of property “sneak peeks,” a tour of whatever it is that makes your venue unique, promotional videos, or guest testimonials. Just remember, whatever you post, be sure to keep it short and eye-catching.
Put Some Money Behind It
If you’re really looking to make the most impact in the least amount of time, you may want to think about setting aside a portion of your marketing budget for paid social advertisements. With the ability to target a very specific audience, you can ensure that your content is being seen by the people you most want to attract. If major social impact is your game, paid ads are the name of the game.
Get Guests Talking
Encourage your guests to take to social media and share their thoughts and experiences. Consider posting post-stay surveys online and setting up “selfie” or “braggie” photo spots on the property. Creating an environment in which sharing guest experiences are openly encouraged strengthens your venue’s appearance of an honest business. It also allows you to hear, straight from the mouth of your customers, what your venue’s high and low points are so you can constantly improve.