What’s better than snuggling up with a great book on a cold winter night? Make the most of your leisure time with these must-read books for hoteliers that are both interesting and informative:
- Contagious by Jonah Berger
Word-of-mouth advertising is vital to the success of every great hotel. In Contagious, Berger explores the science behind this ever-important form of advertising and how it works to grow a hotel’s popularity.
- 100 Tips for Hoteliers: What Every Successful Hotel Professional Needs to Know
and Do by Peter Venison
Peter Venison is no stranger to the hotel industry. As an accomplished author whose work is part of the curriculum of countless hospitality school programs, he’s earned his chops. 100 Tips for Hoteliers offers fluid reading chock full of great tips for the modern hotelier.
- Start with Why by Simon Sinek
TED speaker and leadership expert Simon Sinek delves into the strategy of marketing your brand’s ‘why’ rather than ‘what’. In Sinek’s own words, “…people don’t buy WHAT you do, they buy WHY you do it.” There’s power in the marketing of ‘why’. In Start with Why, Sinek offers advice on finding the ‘why’ and how best to capitalize on it.
- Be Our Guest: Perfecting the Art of Customer Service by The Disney Institute
Take customer service advice from a brand that is world-renowned for it – Disney. From dining to hotels, and everything else on the Disney platter, this book will expose the secrets behind how they do customer service so well.
- Without Reservations: How a Family Root Beer Stand Grew Into a Global Hotel Company by J.W. “Bill” Marriott, Jr.
One of the industry’s most well known names, J.W. “Bill” Marriott Jr., reflects on the road map that led to the ultra-success of the worldwide hotel chain, Marriott International. Read Without Reservations and gather history, knowledge and insights from one of the greatest hotel success stories.